About Us

Pride. Passion. Performance. These are the 3 words that best describe us. Alliance Events is a full-service event planning agency. Our aim is to be trusted and preferred execution partners for larger agencies who need quick, effective, flawless execution quality on ground.

Our business proposition is simply – to provide outstanding work in terms of on ground execution for events, brand activations, MICE and special events. We are headquartered in Mumbai, but have established ourselves as leading execution partners on a Pan India level.

The core competency of our business is knowledge of local markets, a vast vendor network, and a strong presence. From concept to execution - we’re collaborative, efficient, innovative, creative and cool under pressure.

We align the values of your costumer to elevate your brand’s influence & engagement in culture.

What We Do?

Corporate Events

What do all corporate event types have in common? They all reflect the goals of a specific company and aim at realising these goals by gathering people in one place. We are here to help you out, we provide you with all requirements and best quality service.

Product Launch

A product launch strategy is a plan designed to deliver a new product to the market. A product launch strategy includes sharing new features or products with the goal of getting people to use the product and growing the brand as much as possible.

Sports Campaign

Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams.


Roadshows have the advantage of being a geography-spanning nature, meaning they can be designed and strategically planned to offer a rifle approach to your customer engagement strategy. Therefore, planning a B2C roadshow requires industry insights, customer information, quality planning, and B2C event marketing strategies.


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